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Pour Cost & Cocktail Cost Calculator

See exactly what your bar program is costing you — per pour, per cocktail, per bottle. Free, no signup.

Use the same unit — ml or oz — for bottle size and pour size.

Cost per pour

Pour cost (%)

Gross margin

Contribution margin per pour

Most bars target a pour cost of roughly 18–24% for spirits — below that and you may be over-pouring; above it, you're likely pouring away margin on every drink.

Why calculating your pour cost changes everything

Pour cost, cocktail cost, wine yield, keg yield, and espresso waste are really the same discipline applied to five different pours — cost every component of a drink the way a kitchen costs every component of a plate. Here's the full picture, one article at a time.

Frequently asked questions

What's a good pour cost percentage for a bar?
Most bars target a blended pour cost of roughly 18–24%, with 20% commonly cited as the benchmark. The healthy range varies by category: spirits typically run 15–22%, draft beer 20–26%, bottled beer 24–28%, and wine by the glass 22–34% because of oxidation waste on opened bottles.
Does pour cost include ice or mixers?
No. Pour cost specifically means the cost of the spirit poured divided by the drink's selling price. Ice, mixers, garnish, and dilution aren't part of that ratio, though they're real costs worth tracking separately — that's what the Cocktail Cost mode above is for.
What's the standard pour size for spirits?
In the US it's typically 1.5oz (44ml) by convention, not law. The UK regulates it directly: gin, rum, vodka, and whisky must legally be served in 25ml or 35ml measures, and a venue must pick one size and stick to it.
How much does ice actually cost a bar?
More than most spec sheets admit. Industry cost guides put a single commercial ice machine's annual electricity and water spend at roughly $400–$1,000, plus $200–$700 in maintenance — real costs that almost never show up on an individual drink's recipe card.
Why does my pour cost keep drifting even when my recipes haven't changed?
Free-pouring is inherently variable. Beverage-cost consultancy Bar-i has found bars typically pour roughly 15% more alcohol than they actually sell — a gap that never shows up on a POS report because the drink still rings in at the same price.

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